Effective Communication
Communication Coaching
For executives whose words now move markets, industries, and competitors.
The challenge
Business Challenge
In our media-saturated world, leaders and their organizations understand the impact and value of clearly communicating their vision, goals, values, and brands across multiple platforms. From live speeches and keynote addresses to streaming video communications, social media and email campaigns, delivering messages that inform, inspire and motivate is essential for success.
Who it’s for
Who will Benefit?
Our Communication Coaching services are designed for mid- to senior-level leaders delivering keynote addresses and other critical communications to internal and external audiences, either in person, via live stream, or across other digital platforms. This offering is also suited for organizations that rely on story-telling to engage employees, customers and stakeholders, and showcase their brands, products, services and values in live and online settings.
The approach
The Focus
Our proprietary methods and tools apply proven principles to create communications that are authentic, personally relevant, emotionally resonant and reward audience engagement. We begin by identifying the primary elements of each communication:
- What is the story you want to tell?
- Who is your audience?
- What need or objective does this communication address?
- Which “hooks” – factual, emotional, aspirational – will engage your audience?
- How can we create a narrative that builds and sustains interest and drives action?
What’s inside
Key Content
- Speaker coaching creates comfort and confidence by showing how proper preparation, message structure and speaker authenticity are the most powerful factors in successful communications.
- Speech and script writing to identify the most important story to be told, which is then developed into a narrative that excites, informs and inspires.
- Speaker training teaches leaders the essential principles of story-telling to transform rote memorization into full audience engagement.
What changes
Outcomes
By taking part in The Advisory Alliance’s Communication Coaching services, your leaders will:
- Possess the confidence, tools and messages to achieve their most important communication goals
- Connect more effectively with audiences, clients, customers and consumers
- Showcase your brand, products and services in more effective ways to drive loyalty, commitment and engagement
- Develop coherent, compelling narratives that tell the story of your organization in a consistent, compelling manner
Format
Delivery
From individual speeches, keynotes, and script writing projects, to story-telling workshops and individual & group speech coaching, we deliver a set of customized offerings built on your needs, goals and projects.